OW Socks, the brainchild of multimedia company Office Wiederholt, is launching Snow Socks next month, in time for winter weather. Photographer and filmmaker Sven Wiederholt came up with the idea after seeing an exhibition of historic prints by Utagawa Kuniyoshi at the Japan Society in New York. Wiederholt, inspired by the way the artist used nature, enlisted his assistant, Yukie Hikita, to design a line that drew from natural elements. OW socks retail for $11 per pair.
Menswear designer Carlos Campos collaborated with sock company Gold Toe on a line of custom-dyed items to match his runway shoes during New York Fashion Week. The designer (at far left with Charles Moretz from Gold Toe) was aiming for a monochromatic effect. Campos’ sock colors reflect the moods of nature, both bright and muted. The palette consists of dusty pink, pale and deep blue, soft gray, mulberry and worn khaki. Currently, the colors are only being made for Fashion Week, with the possibility of production based on consumer reaction.
A Perfect Fit
Over its 108-year history, Tennessee-based manufacturer Crescent Sock Co. has produced socks for more than 30 leading brands, including Liz Claiborne and J.Crew. Now the firm is launching its own collection called Fits. The socks were created to combat hot spots, friction and bunching. Sizes range from 3 1/2 to 15 1/2 in men’s, and 5 to 17 in women’s. Fits also is offering a 100 percent fit guarantee: If the socks don’t fit, they will correct the size or refund the customer’s money. Retailing for $17 to $21, the line is available online at Fitssock.com and at select independent retailers.
We Love Polka Dots
Online clothing company We Love Colors is adding new lengths to its Microfiber Footless tights. This month, the company debuts capri-length and full-length styles in 51 colors and 13 prints. In late October, the company will relaunch the Polka Dots collection, with black dots on all colors. A fall version will feature thicker materials, as well as a matte look to resemble cotton leggings. The tights retail for $14 at Welovecolors.com.
New York-based accessories manufacturer Active Energy, a division of Accessory Exchange, finalized a deal earlier this month with Westlake Village, Calif.-based K-Swiss Inc. Starting in the second quarter of 2011, Active Energy will become the athletic brand’s exclusive accessory licensee and will launch socks, sport bags and headwear to be sold in department stores, sport specialty shops and family shoe chains.
Plush Apparel founder Jennifer Kim is bringing her popular fleece-lined tights to young girls in the Plush for Girls line, launching this month. The two best-selling styles — Full-Footed and Footless — are available in black, navy, charcoal-gray and pink. The collection can be found at Plush-apparel.com and at Denny’s Children’s Wear stores for $30.