Nonprofit organization Every Step Counts is using socks to support violence prevention. In exchange for a $5 donation, donors receive a pair of awareness socks that commemorate the group’s national One Million Feet Forward to End Violence Against Women and Children campaign. Money collected will go to support violence prevention and intervention programs across the country.
Comfort footwear brand Dansko is launching its first sock collection this fall. Partnering with sock manufacturer Defeet, Dankso’s line of hosiery will be available in one of two key sustainable materials: Coolmax Ecomade fiber and Merino wool. Coolmax fiber is made through a recycling technology that transforms plastic bottles into a moisture-wicking yarn. The hosiery collection will feature five patterns in three heights and various colors. Retailing between $14 and $23, Dansko’s sock line will be distributed mostly through the West Grove, Pa.-based brand’s retailers.
Made with Precision
Sydney, Australian-based Equmen has introduced a men’s sock with the features of the underwear brand’s compression products. The Precision Sock uses the brand’s helix-mapping technology, which Equmen claims to improve blood flow, evenly distribute muscle strain and help legs feel less fatigued. The sock also wicks moisture and has a reinforced construction design. Available in grey and black, the product retails for $48.