In Brief: Blundstone’s Speed Racer… Carlos Gives Back…

Speed Racer
Safety boot maker Blundstone Australia has signed Australian NASCAR driver Marcos Ambrose for a marketing and promotional campaign for the rest of the Sprint Cup 2010 season, the company announced Wednesday.

As part of the agreement, Ambrose will feature the Blundstone logo on his helmet and the Blundstone steel-toe safety boots are now the official footwear of his team, JTG Daugherty Racing, said Marcos in a written statement. Additionally, Blundstone can use photos of Ambrose and his team and other marketing materials for promotion in the U.S. 

Now in his second full season in top-tier NASCAR, Ambrose has recorded five top-five and eight top-10 finishes. Ambrose also twice won the NASCAR Nationwide Series at Watkins Glen International. Now, he’s aiming for his first Cup win this season in this weekend’s Aaron’s 499 at Talladega Superspeedway in Alabama.

“Marcos is a tough competitor and skilled athlete, who is also a gentleman and a very savvy business partner,” said Andrew Ross, CFO and company secretary of Blundstone Australia Pty Ltd., in a statement. “With Marcos, we look forward to a championship season on and off the track. And if anyone should know about the supreme importance of safety at work; it’s a guy racing round the track at 200 miles per hour every weekend.”

Smooth Operator
Carlos Santana has partnered with Project Sole to gather used footwear for in-need communities, including those affected by the recent earthquake in Chile.

The singer, who is performing “Supernatural Santana: A Trip Through the Hits” at The Lounge at the Hard Rock Hotel & Casino in Las Vegas through May 2, is asking his audience — and the general public — to bring donations to the show. In return, Carlos by Carlos Santana and Unity by Carlos Santana will offer a discount of 20 percent off.

“More than 300 million children around the world are barefoot and therefore deprived of one of life’s basic necessities,” said Jaron Wilson of Project Sole. “The donations made by Santana fans will go to benefit disaster efforts in Chile after the recent, devastating 8.8 earthquake. In addition, they help protect the environment and allow us to continue the cycle of giving, one step at a time.”

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