FitFlop Plots Expansion

FitFlop USA LLC is staking a bigger claim in the wellness market with an expanded men’s collection and the debut of its first U.S. headquarters.

After launching a men’s sandal collection in 2009, the company is rounding out the offering for spring ’11 with six new styles that include the FF Supertone M sneaker, a sports recovery shoe. Set to retail from $60 to $130, the line will hit retail in January.

And to stay better connected to its U.S. customers, the company has just signed a 10-year lease for space at 10 Bank St. in White Plains, N.Y.

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