Fashion’s Night Out Ups the Stakes

NEW YORK — Retailers and designers have slated an array of festivities to celebrate the second edition of Fashion’s Night Out on Sept. 10, an event created to spur excitement around the fashion industry.

More than 1,000 retailers in New York and in 100 cities will hold events from 6 p.m.-11 p.m. that will “bring excitement back to shopping, celebrate fashion and get people into stores,” said FNO spokeswoman Susan Portnoy.

The event is hosted by the Council of Fashion Designers of America, Vogue and NYC & Co.

In New York, it kicks off on Sept. 7 at Lincoln Center during a special runway show, where 200 models will present fall looks from designers across all price points. “Whether you have $10 or $10,000, you want to be able to articulate and translate something that represents your style,” Portnoy said.

Proceeds from the sold-out event will benefit the New York City AIDS Fund, and the show will be broadcast live at CBS.com/fno.

Here, Footwear News highlights a few of the shoe events taking place in New York, Los Angeles and London.

New York

Stuart Weitzman: The designer is always up for a ping-pong match, and like last year, he will challenge shoppers to a friendly game. “It’s my ultimate idea of a great night out,” Weitzman said, adding that he will donate 20 percent of the evening’s profits — and all the profits from his TKO leather bootie — to ovarian cancer research.

Sergio Rossi: Creative Director Francesco Russo will unveil a special-edition FNO style at Saks Fifth Avenue in Manhattan. The over-the-knee leather Chelsea boot will be available in four earth tones and has a gold foil stamped on the inside of the shaft that reads “Fashion’s Night Out” in Russo’s script.

Payless ShoeSource: Guest designers Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo will sign autographs and mingle with consumers during this meet-and-greet. All four designer labels, in addition to the $10 charity tote designed by Vogue to benefit FNO’s official charity, the New York City AIDS Fund, will be on sale.

Rachel Roy:
The designer, along with model Jessica Stam, will give shoppers the chance to pose in Rachel Rachel Roy fall styles at Macy’s Herald Square and appear in an online look book. Donations collected during the evening will benefit Charity Water, an organization dedicated to providing clean drinking water to developing nations.

At the department stores:
Celebs and designers will be popping up at all of Manhattan’s biggest department stores. Nicole Richie and Victoria Beckham will be on hand at Bergdorf Goodman, while Michael Kors will shop with consumers at Bloomingdale’s. Barneys will feature Mary-Kate and Ashley Olsen and the Rodarte design duo, while Saks will welcome Donna Karan and Charlotte Ronson. And in Herald Square, Joss Stone will fête her Nine West collection at Macy’s.

Los Angeles

Rodeo Drive: An enormous Ferris wheel and food trucks will be parked along the illustrious shopping street, where 70 stores have officially signed on to this year’s event. “Rodeo Drive is the West Coast flagship for all the major fashion houses, so it goes without saying that the most important FNO event [on the West Coast] should be on Rodeo Drive,” said Rodeo Drive Committee President Tom Blumenthal. “Everyone is very excited. There is a great vibe around town.”

BCBG: The first 50 shoppers in the store will get an exclusive Runway Survival Kit, complete with brand accessories and beauty essentials. They will also have a chance to win a fall handbag.

Salvatore Ferragamo: New Creative Director Massimiliano Giornetti will celebrate the launch of his first women’s collection with the W bag, originally created for Mrs. Ferragamo in the 1970s by her daughter Fiamma.

Tods: The limited-edition G-Bag will be sold exclusively at the newly redesigned Tod’s Beverly Hills “home” and private VIP lounge. Cocktails also will be served.

Jimmy Choo: Guests can browse the fall ’10 collection, take a chance at some giveaway prizes and feast on refreshments.

London (Events held Sept. 8.)

Manolo Blahnik: “World of Manolo,” a pop-up shop at Liberty of London, will open on the night of the event. However, the designer personally will be in his Old Church Street shop for champagne, chocolates and a raffle to win a pair of shoes. “I feel it is my duty to participate in Fashion’s Night Out,” said Blahnik. “I am a veteran in this industry and love to be involved in things that celebrate fashion.” Blahnik also will preview his new book of drawings.

Rupert Sanderson: The designer’s latest collection will also be shown in the converted dance hall above his Bruton Place shop, where dancer and choreographer Donald Waugh will be conducting free dance lessons. Sanderson also is offering exclusive FNO discounts.

Georgina Goodman: Shoppers will be able view the fall ’10 collection and sip cocktails with the designer, as well as have the chance to win a pair of Goodman’s Natalia shoes.

Christian Louboutin: The store will be giving shoppers a new take on an old English pasttime at “A Mad Christian Louboutin Tea Party.” In addition to drinks and treats, NARS will do makeup consultations and music will be provided by DJs London Guns.

Roger Vivier:
From 4 p.m.-6 p.m., tea will be served at the brand’s London store. Later, champagne and Marc de Champagne chocolates, created exclusively for Vivier, will be served.

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