Executive Moves: Merrell, Keen

Outdoor Focus
Merrell and Chaco, both divisions of Wolverine World Wide Inc., have new team members, the brands announced Monday.

In the outdoor arena, Merrell promoted Greg Glover to key account manager with an outdoor specialty. He will be charged with growing the brand’s outdoor specialty retailer roster. Aaron Brown moved into Glover’s former position as national technical representative manager, responsible for all aspects of the tech rep team, experts on Merrell footwear, Merrell apparel and Chaco.

Tom Stolz has been promoted to national sales manager for Chaco, where he will manage Chaco’s U.S. sales force and will be responsible for all aspects of the selling effort in Chaco’s home market. Cindy Feinauer has become western regional sales manager for the brand, overseeing sales in the Rocky Mountains, Northwest and Southwest territories.
Peachy Keen
Keen has hired three new execs in sales, marketing and accessories.

Russ Hopcus will be VP of sales and global market development for the brand, in charge of building and executing distribution strategies to maximize the company’s potential in each market. He also will be responsible for developing the Keen business in current and emerging markets outside the U.S.

New VP of marketing Phyllis Grove will head global branding, marketing strategy and planning for Keen. And Sandy La Rowe is the business unit director of bags, socks and special projects.

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