Endorsement Deal Roundup

Saucony Sprinter
Saucony announced Thursday that it signed sprinter Lauryn Williams to a multi-year deal. Williams, 26, is a three-time IAAF World Champion gold medalist in the 100-meter sprint and 4×100-meter relay. Williams competed in the 2004 Athens Olympic games (where she took a silver in the 100-meter) and in the 2008 Beijing games. Under the terms of the deal, a biannual grant in Williams’ name will be awarded to support track-and-field programs for girls as part of Saucony’s Run for Good Foundation, which targets childhood obesity. Lexington, Mass.-based Saucony is a division of Topeka, Kansas-based Collective Brands Inc.

Airwalk’s First
Englewood, Colo.-based Collective Licensing (also a division of Collective Brands Inc.) also announced Thursday an addition to its roster, signing freestyle motocross athlete Ronnie Renner as the Airwalk brand’s first athlete in the field. Renner, 32, took gold in last year’s X-Games Step-Up and has appeared in shows on MTV and Fuel TV.

Drafted by Adidas
Also on Thursday, in anticipation of the 2010 NFL Draft, Portland, Ore.-based Adidas said it signed a multi-year agreement with C.J. Spiller, an All-American running back from Clemson University. Spiller was widely expected to be a top prospect in the draft. Under terms of the deal, Spiller will be involved in product development for the football and training footwear and apparel programs, and will appear as a face of the Adidas football program in marketing efforts. Spiller, also a three-time All-American in track, is one of only two college players in history to notch 3,000 rushing yards, 1,500 kickoff return yards, 1,000 receiving yards and 500 punt returns yards (the other is Adidas labelmate Reggie Bush). Spiller set more than 30 school and conference records.

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