Collective Brands Expands European Operations

Collective Brands Performance & Lifestyle Group has expanded its facilities in Europe to accommodate the growing European demand for its American brands.

The company, a division of Collective Brands Inc. that produces the Saucony, Keds, Sperry Top-Sider, Stride Rite and Robeez brands, just opened a new European headquarters and distribution center in Heerhugowaard, Netherlands. 

The headquarters more than triples the space of the old facilities and features a warehouse, office and showroom space. It will increase the capacity and speed of product distribution for the brand’s growing number of retail partners and distributors.

“We’ve seen growing international demand for our Performance & Lifestyle Group brands over the past several quarters, especially from the European market, and our investment here in Europe in these new facilities, as well as expanding our European associate base, will help us meet this increasing demand head on,” Collective Brands CEO Matt Rubel said in a press release.

The company has announced further plans to continue to expand throughout Europe. It built a new product showroom in London, and plans to add 20 new employees by the end of 2010 to help increase merchandising, marketing and distribution in Europe.

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