Children’s Buzz: Vans, Tsukihoshi, Umi & Others

Color Story

Vans is giving its kids’ collection a splash of color for fall. The Cypress, Calif.-based brand, a division of VF Corp., has teamed with Crayola to launch Vans Colored by Crayola. The line features four of Vans’ most popular styles — the Classic Slip-On, Sk8-Hi, Era and Authentic — in a selection of solid colors, as well as in crayon and checkerboard prints. The shoes will be sold in special boxes inspired by Crayola’s iconic green-and-yellow packaging, and select accounts will receive a Vans/Crayola coloring book and crayons as a gift with purchase for customers. Available in toddler and youth sizes, the $30-to-$35 collection will deliver in July, with distribution focused on Vans Classic accounts. Select styles also will be offered in adult sizes, retailing from $45 to $55.

Lacing Up

Tsukihoshi is introducing its first laced style for back-to-school. Up until now, the Japanese sneaker brand has focused on styles with hook-and-loop closures. The new laceup will be offered in two colorways each for boys (below) and girls. Available in sizes 12 to 4, it will retail for $65 beginning in July. In other news, one of Tsukihoshi’s top-selling styles, the Child 01, has earned the American Podiatric Medical Association’s Seal of Acceptance for promoting the healthy development of children’s growing feet. A classic sneaker silhouette with a single hook-and-loop closure, the Child 01 has a flexible, lightweight outsole for barefoot-like comfort, and a molded-cup insole provides added arch support.

Water Company

Umi is rounding out its boys’ offering with a small waterproof collection. Available in European sizes 27 to 38, the lineup includes the Oleson, a double-strap sport shoe; the Jaroso, a double-strap ankle boot; and the Montrose (at right), a higher-cut boot. The shoes, which are slated to ship to stores in September, feature the Grafton, Wis.-based brand’s proprietary waterproof membrane, Umi-Tex. Retail prices will range from $74 to $84. In response to requests, Umi is developing a selection of waterproof fashion styles for girls that will be available for an October delivery.

Alter Ego

Woodland Hills, Calif.-based Pazitos, known for its classic ballet flats and Mary Janes, has launched an edgier companion line to woo the older tween girl. Picaroz by Pazitos, debuting for fall, features fashion-forward looks, including studded ankle booties, embellished ballet flats and lace-up sneaker boots with plaid and animal-print accents (at right). Available in European sizes 22 to 39, the collection will retail from $43 to $54. Meanwhile, sister line Pazitos has introduced its first boot styles for fall. The offering includes the Heart Rock, a Western-inspired double-buckle look; the

Hugs & Bows, a flat boot with an oversized bow in the back; and the Furr Princess, a zip-up style with a fur cuff and buckle detail. The boots will retail for roughly $70 to $75.

Youth Movement

Native, which reinterprets classic shoe silhouettes such as vulcanized sneakers in ultra-lightweight EVA, is adding kids’ sizes. The focus will be on direct takedowns of the Vancouver, British Columbia-based brand’s adult shoes (which hit stores this month), detailed in bright colors such as yellow, pink and red. The shoes are antimicrobial and odor-resistant, and feature small holes on the uppers for ventilation. Sizing runs from 4 to 13 for toddlers and from 1 to 3 for juniors. The line will sell for $30 to $35 beginning in July, at retailers including Nordstrom.

Dog Days

Following up on the success of its iCarly line for tweens, Keds, a division of Topeka, Kan.-based Collective Brands Inc., has added a licensed collection for the milk-and-cookies crowd. The new, younger, Vintage Snoopy line features classic Keds sneaker styles — both laceups and Velcro-closure T-straps — embellished with retro-inspired prints of the iconic dog. Slated to deliver in mid-August, the shoes will retail for $30 to $35.

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