Marc Fisher Footwear is honoring its founder and CEO’s late sister Jodi Fisher, co-founder of FFANY Shoes on Sale, with a limited-edition style exclusively for the fundraiser to be sold on QVC. The ballet flat comes in tan leather with black leather toecap and in black leather with black patent toecap and will retail for $70, with all proceeds benefiting the Breast Cancer Research Center.
In partnership with Women’s Professional Soccer, Puma launched Puma’s Project Pink, a series of T-shirts, trainers and gym bags available for $20 to $60 at select Puma stores and other retail partners. 100 percent of the proceeds go to the breast cancer cause. The company is letting customers vote for the recipient organization, and the winner will be announced later this month. In addition, Puma will donate $1 for every Twitter #projectpink hash tag (one per user per day) through Oct. 18, with a maximum of $25,000.
Betsey Johnson is adding to her line of breast cancer awareness accessories. This year, in addition to socks, the brand also will offer an oversized tote, a knit hat, gloves and a charm bracelet, each printed with Johnson’s declaration, “I’m a Survivor!” Johnson, an 11-year breast cancer survivor, chose two charities to receive the proceeds: the National Breast Cancer Coalition Fund and the Weill Cornell Breast Cancer Center of the Iris Cantor Women’s Health Center at New York-Presbyterian Hospital, where she was treated. The socks retail for $10 and are available online and in Betsey Johnson stores.
Give Cancer the Boot
Etnies is helping young people get educated about breast cancer prevention and early detection. Etnies created a girls’ boot and will donate the proceeds to the Keep a Breast Foundation, an organization dedicated to communicating with young people about the issue. The boots are launching this month at retail stores and online for $75.
California-based lifestyle company Circa Select has one very dedicated customer. A young fan wore the brand on a multicountry skate trip to raise money for breast cancer, prompting Circa Select to partner with non-profit cancer awareness organization Skate4Cancer to create a new shoe. The Convert is a high-top sneaker available in both seafoam and gray/orange leather. It retails for $100 on C1rcaselect.com, with proceeds going to the Skate4Cancer drop-in center in Canada.
Seattle-based kids’ brand BabyLegs, manufactured by United Legwear Co., will donate 10 percent of the proceeds of select legwarmers to Susan G. Komen for the Cure for one week. The girls’ styles feature details such as pink hearts and brown bows, and the boys’ style has red flames. Each pair retails for $12 on Babylegs.com.
No Nonsense is focused on early detection for breast cancer. The brand will donate 50 cents, up to $5,000, from the sale of each Women’s Quarter Top three-pack set with pink ribbons and the Aromatherapy No Slide Grippers. The money goes to Friends, an organization dedicated to earlier tumor detection. The products range from $5 for a three-pack and $6 for the grippers and can be found in retailers nationwide, as well as online at Nononsense.com/bettersteps.
Online monthly shoe and accessory website, ShoeDazzle.com has expanded its breast cancer awareness collection this year. The company, co-founded by Kim Kardashian, created a hot-pink, open-toe ankle bootie with bandage detail, a scarf and pin set and a clutch, each named for a breast cancer survivor who tells her story on the site’s blog. The items are available now, with 10 percent of the proceeds benefiting Susan G. Komen for the Cure throughout the month. The ShoeDazzle monthly service is $40 per style.