Buyers Keep it Simple at Capsule and Agenda

Buyers at this week’s Capsule and Agenda shows in New York this week were on the hunt for simple and clean looks that stay relevant over time.

“Our consumers like to spend on shoes that have good quality and longevity,” said Everton Campbell, buyer for British retailer Hip Leeds, at the Capsule show. Campbell said Ben Sherman was one of the brands that stood out.

John Elliot, representing San Francisco-based Jack’s on Chestnut, said trends haven’t changed drastically as of late.

“Simpler and clean looks have been the main thing for the past three seasons,” Elliot said.

At the Agenda show, which was simultaneously happening next door to Capsule, skate and athletic shoe buyers were also looking for plain styles for spring ’11. 

“The clean look, with no logos, is going to be what’s in for spring,” said Joe Salce, co-owner of New York-based The Starting Line. He added that he was impressed by offerings from Supra, PF Flyer, New Balance and Gravis.

This month’s Agenda show marked the first time the show held an edition in New York, and exhibitors were upbeat about the chance for more exposure.

“It’s good for New York, and it’s great for us,” said The Hundreds global sales rep Scott Litel. “It’s a good opportunity for us to expand our marketplace.”

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