Skechers USA has again turned to TV personality Brooke Burke as the face of Shape-ups.
Burke has inked an endorsement deal that goes through 2011. She will appear in a campaign spanning print, TV, the Internet and outdoor placements, according to the Manhattan Beach, Calif.-based company.
In 2009, Burke appeared in the “Nothing Compares to Family” charity campaign. She was also a Skechers model in 1995.
“We love Brooke, and we’re excited for this opportunity to work with her on our new global Shape-ups campaign,” said Michael Greenberg, president of Skechers. “Not only is Brooke a great talent and personality who always looks amazing, she’s also an inspiration to women [for] her balance of career, family and wellness. This makes her a perfect fit to represent our family-friendly brand.”
Kim Kardashian also signed up recently to appear in spring ads for Skechers Shape-ups. Previous campaigns for the brand have featured former athletes Joe Montana and Karl Malone, as well as fitness expert Denise Austin.