Baby Genius to Launch Kids’ Footwear

Baby Genius fans now have a new reason to tap their feet.

The company, which makes music-based educational products for infants and toddlers, has signed a three-year licensing agreement with United Legwear Co. for a line of soft-soled baby shoes in the U.S. and Canada.

According to Ed Ash, division president of United Legwear, the shoes, which are slated to debut at retail next spring, are inspired by Baby Genius’ mission of using music to promote kids’ growth and development.

“[The collection] will bring the Baby Genius characters to life, adding music and other functional attributes to the footwear that will enhance the Baby Genius brand experience,” said Ash.

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