Adidas has partnered with Warner Bros. Consumer Products and DC Comics to create a Superman-inspired line of merchandise featuring the iconic superhero and NBA All-Star Dwight Howard of the Orlando Magic.
Howard, whose athletic persona has been compared to the Superman character, said in a statement, “I’ve always been a big fan of Superman and to be able to team up on this new line is a dream come true.”
The holiday ’10 line will consist of footwear and apparel, to be distributed globally at department stores, sporting goods shops and stadium shops.
“Dwight is one of the most dominant players in today’s game, and Superman has been wowing audiences of all ages for decades,” Chris Grancio, basketball head of global sports for Adidas, said in a statement. “We’re excited to bring these two icons together on Adidas apparel and accessories and look forward to offering consumers a great product line.”