Hosiery maker Hue is creating a wellness experience this spring with the introduction of Relaxology, a series of reflexology socks in skimmer silhouettes with pods that massage the acupressure points on the sole of the foot. Available in seven bright colors that include pink, green and orange, the socks will retail for $7. Delivery is set for January.
Doctor Is In
Dr. Comfort recently released a line of socks for the diabetic customer. The line features nano bamboo charcoal fibers to promote blood flow, regulate skin temperature and act as a natural deodorizer. While not traditional compression socks, they are specially lasted and seamless. Retail prices range from $10 to $13. Dr. Comfort socks are available in podiatrists’ offices and specialty stores and independent retailers.
Thorlo’s Experia line will debut a collection of outdoor socks, made of merino wool and silk, next February. That blend is said to provide foot protection and warmth without added weight. The unisex line will comprise two styles: the micro mini crew for $17 and the crew for $20. The micro mini crew will be available in nine colors, while the crew socks will come in four. The new line will be targeted to upscale running and outdoor specialty retailers.
Sock It to Me
Merrell, a division of Wolverine World Wide Inc., is bringing six new sock styles to the market for both men and women in the hiking, running, multisport and casual categories. Using a wool and synthetic blend fiber called Ewe, the socks combine the cushioning and thermal properties of the fiber with meshes and reinforced heels and toes for ventilation and comfort. The socks, which soft launched this fall at Dicks Sporting Goods, will roll out to outdoor and other accounts for spring, retailing for $15 to $18.
For the Bike
Keen is adding to its own sock line with a new bike-specific style that complements its expanded bike-shoe offering for spring ’10. The Springwater low-cut tab Ultralite sock uses merino wool for wicking and quick-drying, and has right- and left-foot specific cuts to improve fit and reduce irritation. A mesh weave over the instep adds breathability, and cushioning under the forefoot and at the ankle protects against irritation. The men’s and women’s versions deliver this January to bike shops and outdoor retailers and will sell for $16.
Goodhew is introducing seven new models of its men’s, women’s and unisex socks for holiday and spring. All of the lifestyle looks are made of a blend of merino wool, bamboo, stretch nylon and spandex, and come in a variety of knits, patterns and colors. All socks in the line feature Spandex throughout (for a consistent, snug fit), as well as flat toe seams, Y-heel construction and a turn-welt top that give the socks a polished appearance while ensuring they stay in place. Goodhew’s socks will be available in women’s sizes 5 to 10 and men’s sizes 7 to 13, and will deliver to select department stores and boutiques.