First Look at Cvine

As a consumer, C’vine Lawson could never find shoes that were as high on style as they were on comfort. So she decided to jump into the shoe business. Leaving an international banking career behind, Lawson created Cvine, a collection of fashion-comfort looks targeting twentysomethings to baby boomers. “I love shoes,” said Lawson, who came up with 40 sketches during her first stint at the drawing board. “I just drew and drew.”

Lawson ultimately settled on 11 styles, including flats, wedges and heels. Ever mindful of her comfort mission, the Woodstock, Ga.-based designer went straight to the pros, tapping podiatrists and orthopedists for input. Key comfort features in Cvine include plenty of space in the toe area and leather-covered TPR heels that never go higher than 3 inches. Inside, seamless linings deliver a smoother fit, while cushioned insoles with built-in arch support are covered with perforated leather for added breathability. The shoes’ leather soles are injected with TPR inserts to prevent slippage.

Set for September delivery, the Cvine line will retail from $85 to $450 at comfort independents, department stores and boutiques.

The Designer
Lawson, a British expat who spent 25 years in the international banking industry, handles both the finance and design sides of Cvine.

The Inspiration
The collection’s vibrant color palette of purple, red, brown and mustard shades was adapted from the fall ’09 Paris runway shows.

The First Account
Ladonya Nelson, owner of Glass Slipper in Center Moriches, N.Y., said Cvine’s fit features were a big draw since the boots can accommodate women with wider calves. And, Nelson added, “The shoes appeal to women of any age.”

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