What’s Selling: Kids

Last week’s hot product at retail.

Wee Soles, Los Angeles
1. Keen Newport (above)
2. Tsukihoshi Mirage
3. Hush Puppies Seedling
On sale: Store at full price.
“I do two sales a year, one in February and one in July or August,” said co-owner Darci Rosenberg. “The [recent] sale didn’t go as well as it should have. I sold out of most of the toddler to kindergarten sizes, but I still have the larger sizes left over.”

Toe Jamz, Louisville, Ky.
1. Nina Candybar
2. New Balance 993
(at left)
3. Tsukihoshi Mirage
On sale: Summer shoe styles are on sale, but the rest of the store is at full price.
“We just had a big sidewalk sale, and it was the biggest day we’ve ever had,” said Dana Parker, storeowner. “Our Nina shoes have been our best sellers for the past few years … so we’re really pushing those for now.”

Laurie’s Shoes, St. Louis
1. Stride Rite Cruiser
2. Nike Shox
3. Teva Kids Keagan K
On sale: Store at full price.
“Our Stride Rite shoes and Nike Shox always do great, regardless of price,” said Midwest buyer JoAnn Winter.

Shoofly, New York
1. Geox sport shoes
2. Naturino lace-up sneaker boot
3. Morgan & Milo suede sneaker boot
On sale: Store does not offer any special discounts for back-to-school.
“I do have an area that always carries buckets of shoes at reduced prices,” said owner Roz Viemeister.

Shoebox Kids, Roseville, Calif.
1. Tsukihoshi
2. Lelli Kelly (at right)
3. Nina
On sale: “We always run a buy-one-get-one half-off [for back-to-school],” said owner John Dykes. “We did it an extra week this year, and it was successful.”

Hawley Lane Shoes, Stamford, Conn.
1. Merrell Jungle Moc, in all colors
2. Skechers
3. New Balance
On sale: “We have special sale racks that we have closeouts on,” said corporate manager Ginnie Tesoro. “We [also] had a really big sale for tax-free week a couple of weeks ago.”


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