What’s Selling: Children’s

Little Eric, Greenwich, Conn.
1. Naturino, Polo loafer (above)
2. Aster, T-strapper
3. Kids Express, Danica
On Sale: “We always have sales [going on]. We run sales on end-of-run items, where we’ll put the last two or three pairs of a style on the floor at 25 percent to 60 percent off,” said store manager Marty Novel.

Little Feet, Maple Grove, Minn.
1. Sperry Top-Sider, Ballast (below)
2. Stride Rite, Foal, infant style
3. Keen, Targhee
On Sale: “[There are] no sales going on at the moment,” said Carisa Fegers, buyer and owner of the two-unit chain. “We are just getting rid of discontinued merchandise, which is marked down 35 percent, then dropped to $20 on selected items.”

Scoots, Perrysburg, Ohio
1. Ugg, Classic
2. Morgan & Milo, Sparkle Mary Jane style (below)
3. Primigi, Black Andes, toddler style
On Sale: “We always do [sales] this time of year,” said owner Leslie Ansberg. “When we get down to the last pair, we do a ‘last means least’ sale, where we promote online on Facebook or through mass e-mail and we mark the shoes down to 50 percent off. They always sell.”

Sole Food, Seattle
1. Twig, Sue Mary Jane style
2. Primigi, Krissy boot
3. Keen, Kootenay boot
On Sale: “We have a promotion going on with Soles4Souls. If a customer brings in an old pair of shoes, they can get 20 percent off a new pair. That [happens] every Wednesday in December,” said Megan Vinton, marketing coordinator.

Brooks Shoes for Kids, Santa Monica, Calif.
1. Stride Rite, Kaydence
2. Ugg, Classic tall
3. Nike, Mogan Jr.
On Sale: “We started a sale on Dec. 17; that is our holiday sale,” said regional manager Matthew Brooks. All spring ’09 and limited-sized fall ’09 styles will be marked down, starting at 25 percent off, he said.

Stacey and Joe’s Shoes, Glen Rock, N.J.
1. Nike, Basketball Layup style (below)
2. Merrell, Jungle moc
3. New Balance, No. 749
On Sale: The store is running a promotion for out-of-season merchandise. “A lot of [the sale] is on sandals or old styles of Crocs and some sneakers, which are about 20 percent off,” said Stacey Truglio, store manager.

Access exclusive content