Readers’ Choice: What Was the Right Price?

There was much talk this year about finding that perfect pricing paradigm. With the economy in free-fall, cost-conscious shoppers began crying out for more affordable options in shoes, which resulted in a shift in the marketplace. So retailers went in search of lower prices and added new brands. Meanwhile, high-end labels launched diffusion lines that would allow them to compete in the lower price ranges without diluting their images.


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