Readers’ Choice: Coping Mechanisms

What do you do when another Great Depression hits? Adopt some tough strategies, said footwear execs. The most common was inventory controls, which helped retailers and vendors eke out slim profits, even as sales remained dismal. Companies also layed off employees, lowered prices on merchandise and scaled back on their marketing and future expansion plans. However, not everyone took the same approach. About 9 percent of voters* in the survey said they didn’t make any changes, and one wrote that his firm “moved forward with new ideas and ways to do business.”


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