Nike Sued Over Jordan Induction

Not everyone is excited about Michael Jordan’s induction into the Basketball Hall of Fame this summer.
SportsFuzion Inc., an activewear firm based in Massachusetts, has filed a suit in the Massachusetts Superior Court in Norfolk, accusing Nike Inc. of fraud, contract interference and other violations for the Hall of Fame collection its Jordan brand is planning to commemorate the induction.
SportsFuzion contends that, in 2005, it created the concept and detailed marketing plan around a product line for Michael Jordan’s induction to the Hall of Fame. “Having Nike and the Hall of Fame go behind our backs to cut us out of the deal has become my worst nightmare,” Andrew Mirken, president and co-founder of SportsFuzion, said in a statement.
The firm, which has held a license for Basketball Hall of Fame apparel since 2006, also names the Hall of Fame as a defendant in the suit.

In response to the suit, Nike spokesman Derek Kent said in a statement, “We take these matters very seriously and are currently reviewing the complaint that was filed by SportsFuzion. We believe the complaint is without merit, and we will defend ourselves vigorously.”

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content