Nike Inc. announced on Wednesday new leather sourcing guidelines aimed at reducing deforestation in Brazil’s Amazon rainforest.
The policy comes in reaction to a Greenpeace report that identified cattle grazing for meat production — and for leather — as contributors to the destruction of the rainforest.
In a press release, Nike reported that none of its leather comes from the Amazon basin. However, to ensure that it avoids using leather sourced in the Amazon basin, Nike will require suppliers of Brazilian leather to certify in writing that all cattle come from outside the area in question.
Nike will also require all its suppliers to join the Leather Working Group by December 2009 and create an ongoing, traceable and transparent system to ensure by July 1, 2010, that the leather they use comes from outside the Amazon basin.