New CMO at Sports Authority

The Sports Authority Inc. has appointed Jeffrey Schumacher as its chief marketing officer and chief strategy officer, effective Nov. 16.

Englewood, Colo.-based Sports Authority said it is expanding its executive management team to help it continue to enhance its customer service and define itself as a leading American sporting goods retail store.

Schumacher is presently a partner at McKinsey & Co.’s North American marketing and sales practice and has 15 years of industry experience in marketing, advertising, sales and brand/retail strategy.

“We are thrilled to have Jeff coming aboard as we look to the near future and beyond to drive our marketing efforts,” said David Campisi, president of Sports Authority. “We have been working with Jeff at the executive level for the past two years and are truly inspired by his passion and vision for the company. I know he will be a great addition to the team.”

“Over the past several years I have come to gain an incredible amount of respect for this organization and the amazing amount of talent that exists within it,” said Schumacher. “This company is forward thinking and incredibly dedicated to improving its consumer experience to drive results. I cannot wait to take the reins and help to reveal the company’s full potential.”

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