The U.S.-based Miramici Design & Consulting Group has started a collaboration with Spain’s Oasis Footwear.
The venture makes Miramici the U.S. sales agent for two Oasis brands: Zalo and Ramon Tenza. But Miramici’s founder, Fred Fox, said the relationship will also include other services from his company.
“We will be collaborating on line building,” Fox said. “With our knowledge of what the marketplace is missing, we’re going to try to put product together that we feel is [needed].”
Fox said Zalo and Ramon Tenza, both women’s brands, had been sold in the U.S. for decades through other sales representatives, but that he still saw an opportunity for a partnership.
“In recent years, they have not had proper American representation,” Fox said. “[The collaboration] is really about repositioning them in the marketplace.”
Ramon Tenza focuses on eveningwear and features seasonal collections, while Zalo is a casual line known for its skimmers and flats.
Fox said both lines will show at The WSA Show, FFANY and Micam, with Sole Commerce also a possibility.