Insider: Magnanni at Bergdorf… Prada’s New Book

Photo Finish
Spanish men’s shoemaker Magnanni continued its seasonal tour of high-end stores Friday, bringing custom finishing straight to the customers of New York’s Bergdorf Goodman. The event, also scheduled for Saturday, allows shoppers to pick a footwear style and color and then watch it being applied right before their eyes. The entire process takes about three hours, and customers will pay $650 for the shoes, a matching belt, a shoehorn and polish. “It’s the uniqueness [of this event] that customers like,” said Pascual Blanco, president of Magnanni. “They don’t mind waiting or paying for it.” So far, Magnanni also has taken the event to Neiman Marcus in Houston, Nordstrom in Chicago and several locations in Japan. Requests run the gamut from simple black laceups to outlandish colors — some based on surprising inspirations. “We had a client ask for a shoe that looked like his favorite drink, the Tequila Sunrise,” said Blanco. “What you have in your head is very hard to find. [For some], this is the only way to find that. And we’ve never had an unhappy customer.”

Book It
To celebrate 30 years in fashion, Prada is revealing its new book by Patrizio Bertelli and Miuccia Prada in signature luxury style, with a series of events — including one at the Soho store in New York earlier today. COO Sebastian Suhl was on hand at the party and spoke about the perfect timing for the release. “This book doesn’t celebrate the past,” he said, “it celebrates the future and what’s to come.” The 706-page book, simply titled “Prada,” is broken down into two halves: the Inside chapters, which feature the dynamics and design that have made the company what it is today, and the Outside portion, focusing on events, parties, films and exhibitions. There is also a special section dedicated to product, which includes shoes and bags and highlights some of the best-sellers in the collection. The final section focuses on the independent Fondazione Prada. “Prada” is available at the fashion brand’s stores worldwide, online at Prada.com and at select bookstores for 100 euros.


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