Genesco Inc. is increasing its efforts this holiday season to give back to the community.
For the 20th year, the Nashville, Tenn.-based company held its “Cold Feet, Warm Shoes” outreach program, fitting needy children in Nashville and Indianapolis for new shoes from brands including Journeys, Journeys Kidz, Shi by Journeys, Underground Station, Johnston & Murphy and Dockers Footwear. Other vendors contributing product to event included DC Shoe Co., Etnies, Converse, Puma and Timberland.
The Nashville event took place on Dec. 15, and the Indianapolis portion was held on Dec. 1. Altogether, Genesco aimed to fit 700 children this year with the help of celebrity volunteer Tennessee Titans linebacker David Thornton, who helped out in Nashville.
In addition to shoes, children received a hat donated by Genesco’s Lids division and a Converse T-shirt, as well as a DT50 drawstring backpack, courtesy of Thornton.