Children’s Buzz: Pediped, Robeez & More

Comfort Zone
Comfort continues to be a top priority for Pediped. The Henderson, Nev.-based brand has incorporated new components into the collection, including Memory Foam Technology, which gives footbeds added cushioning and support. Made of recycled foam, the footbeds mold to the wearer’s foot for a customized fit and feel. Available in boys’ and girls’ sandal styles and girls’ ballet styles, the line retails for $46 to $48. Also on the comfort front is a series of washable, athletic-inspired styles featuring Dryz technology, a moisture-management material that aids in odor and temperature control in the footbeds. Made of lightweight mesh uppers and flexible outsoles, the unisex line retails for $48. Both collections are slate for a January delivery and are available in sizes 5 to 12.
Mischief Makers
Los Angeles-based Pazitos is having a spring fling with a new line of girls’ casual looks under the name Picaroz (the Spanish word for “mischievous”). The collection features novelty man-made and textile uppers lined with leather for added comfort. While the dressier Pazitos line retails for about $60, Picaroz is priced in the low $50s and includes platforms, sandals and ballet flats. Available in European sizes 28 to 39, the shoes will hit stores in February. Distribution is targeted to independents, retailers, catalogs and boutiques.

Going Green
Lexington, Mass.-based Robeez is taking a green stand for spring with the introduction of an eco collection. The environmentally friendly styles feature uppers made of 60 percent recycled leathers, 100 percent organic cotton canvas and water-soluble inks for prints. Outsoles are made with 30 percent recycled rubber and naturally tanned leather linings. Moving into spring, the brand will also package the entire Robeez line in recycled cardboard boxes with a window on the front. The collection will include styles from its Soft Sole line, priced at $29 retail, and First Stepz styles, at $35. Delivery is slated for January or February.

Do the Twist 
Pampili, distributed by Unitrends USA of East Farmingdale, N.Y., is putting a new twist on girls’ footwear this spring with technology that allows kids to spin ballet style. The Twist collection features a small disc built into the shoes’ outsole. Available in 20 styles that include dressy flats and athletic looks, the collection retails for $50. Delivery to independents, specialty and department stores is set for January.

Fun Time
Kids will be treated to some novelty looks for spring with the launch of two brands from Erasoul Enterprise of Ontario, Calif. Crayons, a collection of colorful casuals includes jellies, canvas and lightweight EVA styles, all retailing for $15. Blinkers, a series of lighted athletic footwear, will retail from $25 to $35. Both collections are available for boys and girls in sizes 7 to 12 and will deliver in February through shoe chains, mid-tier department stores and children’s specialty stores.

Dream Team
Falc USA, based in West Moreland, N.H., is bringing a touch of whimsy to its footwear with the fall ’09 soft launch of W6YZ, a collection of children’s and adult footwear by Belgian designer Walter Van Beirendonck. Recognized for his love of art, music, nature and global cultures, Van Beirendonck’s designs are characterized by bold graphics and vivid colors. The debut fall line is made up of four different themes inspired by the circus world and featuring acrobatic shapes and brightly colored uppers. Spring ’10 focuses on a speed-racer theme with styles such as the Walker, Surfer and Runner. The collection retails for about $100 and includes kids’ sizes 8 to adult 46. It is available for immediate delivery.

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