Children’s Buzz: Keen, Trimfoot Co. and Toms Shoes

Open Season

Keen this spring will debut open-toe sandal styles for kids. The Portland, Ore.-based outdoor brand has been known for its closed-up kids’ sandals detailed with an aggressive toe guard, such as the popular Newport H2. The new additions include the Zuma (at left), a waterproof fisherman-inspired style for boys featuring stretch mesh-lined webbing in the upper, a sturdy rubber outsole and an easy-on bungee lacing system. New for girls is the Dana, a low-profile ankle-strap sandal built on a molded rubber outsole and decorated with flower appliqués. Slated to ship to stores in January, the Zuma will retail from $35 to $40 and the Dana from $35 to $45, depending on size.

Take a Guess

Farmington, Mo.-based Trimfoot Co. has expanded its sales and distribution partnership with BBC International for the Guess kids’ footwear line, which Boca Raton, Fla.-based BBC licenses. Trimfoot, which for the past four years has sold and distributed the infants’ portion of the line, will now handle the entire offering, which runs up to a youth size 7 and includes product for boys and girls. “Having a comprehensive program like this creates an exciting opportunity for Trimfoot and our retail partners,” said Steve Stoup, president of Trimfoot.

Youth Movement

Toms Shoes is broadening its kids’ offering with its new Youth collection. The lineup, available in sizes 1 to 5, focuses on the Santa Monica, Calif.-based brand’s classic slip-on, detailed in a variety of fashion prints and materials including silver glitter, graffiti and textured plaid (below). Toms also will unveil an updated version of its toddler line, Tiny Toms. The shoes, available in sizes 10 to 13, now feature thicker, more durable soles. Styles include elastic-strap Mary Jane looks in herringbone tweed and a single-Velcro-strap slip-on in camouflage-print canvas. Both the Youth and Tiny Toms collections — which retail for $38 and $34, respectively — will be available in September at Tomsshoes.com, as well as at select Stride Rite stores nationwide.

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