Buzz: Legwear

Relax Mode
Hosiery maker Hue is creating a wellness experience this spring with the introduction of Relaxology, a series of reflexology socks in skimmer silhouettes with pods that massage the acupressure points on the sole of the foot. Available in seven bright colors that include pink, green and orange, the socks will retail for $7. Delivery is set for January.


For the Bike
Keen is adding to its own sock line with a new bike-specific style that complements its expanded bike-shoe offering for spring ’10. The Springwater low-cut tab Ultralite sock uses merino wool for wicking and quick-drying, and has right- and left-foot specific cuts to improve fit and reduce irritation. A mesh weave over the instep adds breathability, and cushioning under the forefoot and at the ankle protects against irritation. The men’s and women’s versions deliver this January to bike shops and outdoor retailers and will sell for $16.


Doctor Is In
Dr. Comfort recently released a line of socks for the diabetic customer. The line features nano bamboo charcoal fibers to promote blood flow, regulate skin temperature and act as a natural deodorizer. While not traditional compression socks, they are specially lasted and seamless. Retail prices range from $10 to $13. Dr. Comfort socks are available in podiatrists’ offices and specialty stores and independent retailers.



Good Times
Goodhew is introducing seven new models of its men’s, women’s and unisex socks for holiday and spring. All of the lifestyle looks are made of a blend of merino wool, bamboo, stretch nylon and spandex, and come in a variety of knits, patterns and colors. All socks in the line feature Spandex throughout (for a consistent, snug fit), as well as flat toe seams, Y-heel construction and a turn-welt top that give the socks a polished appearance while ensuring they stay in place. Goodhew’s  socks will be available in women’s sizes 5 to 10 and men’s sizes 7 to 13, and  will deliver to select department stores and boutiques.


Silk Stockings
Thorlo’s Experia line will debut a collection of outdoor socks, made of merino wool and silk, next February. That blend is said to provide foot protection and warmth without added weight. The unisex line will comprise two styles: the micro mini crew for $17 and the crew for $20. The micro mini crew will be available in nine colors, while the crew socks will come in four. The new line will be targeted to upscale running and outdoor specialty retailers.



Stay True
True Religion is launching legwear to market with delivery starting this month. The line includes casual and sport socks, leggings and tights for infants through men’s. Available in True Religion retail stores, the launch will also include stores that currently carry the denim line, including Nordstrom. Prices will range from $10 to $52.


Sock It to Me
Merrell, a division of Wolverine World Wide Inc., is bringing six new sock styles to the market for both men and women in the hiking, running, multisport and casual categories. Using a wool and synthetic blend fiber called Ewe, the socks combine the cushioning and thermal properties of the fiber with meshes and reinforced heels and toes for ventilation and comfort. The socks, which soft launched this fall at Dicks Sporting Goods, will roll out to outdoor and other accounts for spring, retailing for $15 to $18.

Golden Ticket
GoldToeMoretz has unveiled two new additions to its sock collections. PowerSox by Gold Toe is offering a new no-show performance sock for men and women called PowerSox CoolMax Tec Stripe. The sock has strategic cushioning for shock absorption, a ventilated toe for breathability, a moisture-management system and welt-top construction for comfort and fit. Available in white with grey and white with navy, the retail price is $10 for three pairs. Also coming to market: Gold Toe Men’s All Day Comfort Loafer Sock meant for sockless styles. The antimicrobial sock, made of combed cotton and spandex, features a heel grip to prevent slipping. Available in black brown and khaki, the sock retails for $8. Gold Toe socks are available at department stores and other independents.



Stars Align
For fall 2009, Michael Stars is set to debut a limited line of fashion hosiery, with a full range launching for spring ’10. The line includes three looks: basic microfiber, shimmer open work, glitter tight and crochet silhouette available in October. Fall colors include black, dark brown and purple. Retail prices are set between $18 and $25. Michael Stars is currently carried in Nordstrom, Bloomingdale’s and Anthropologie, as well as independents and 10 Michael Stars locations.

Dry Goods
Achieve o2’s new Dry Energy sock line contains Celliant technology for reducing pain and increasing oxygen in the body. The performance ankle socks have fully padded bottoms to help absorb shock and smooth toe seams to resist blisters. The Ao2 line also includes Dri-release with FreshGuard, a patented moisture management technology that keeps feet dry, cool and odor free. The Achieve o2 socks are geared toward the sport and wellness markets. They retail for $10 to $15.

For more on legwear, see Monday’s issue of Footwear News.


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