Puma is adding another member to its professional ranks: professional golfer Rickie Fowler. The Herzogenaurach, Germany-based brand will be the official supplier of the 20-year-old’s golf footwear and apparel and has named Fowler as the face for its spring ’10 campaign. During tournaments, Fowler will sport footwear featuring the newest Smart Quill technology — spikes positioned at different angles for improved grip.
Meanwhile, Atlanta-based Flip Flop Shops has named surfer and model Erica Hosseini as its new spokesperson. The 22-year-old pro (she’s won five NSSA national titles) will make appearances at charity events and store openings to promote the brand.
Cyclope, the first cycle shop in Paris to specialize in fixed-gear bikes, has collaborated with sneaker company Veja on a new style that incorporates green features such as organic cotton canvas and vegetable-tanned leather yokes. The sneaks, which are adapted for high-performance, fixed-gear cycling, come in two colors, both retailing for 95 euros. The limited-edition shoes are set to retail at Offspring Neal Street in London; Cyclope in Paris; and Alice Gallery in Brussels, Belgium, starting in January 2010.
Elsewhere, Chrome Bags, a leading brand in bicycle-friendly gear, is debuting a footwear collection to be called the Red Sole Line. The shoes feature a gusseted tongue, reflective heel strip, urethane crash pad under the heel for added protection and glass-filled nylon shank in the midsole for stiffness. The four styles — Saipan, Arnhem, Midway and Kursk — range from $70 to $90 and are available at select boutiques and at Chromebags.com.