Athletic Buzz: Nike Re-Trainers… For the Girls…

All Pro
Twenty years after Nike entered the cross-training category with the original Air Trainer — made famous by Bo Jackson’s classic “Bo Knows” commercials — the company is prepping for the next evolution with the July 1 debut of the Trainer 1. Designers went back and reexamined the original shoe for inspiration and reengineered the design to incorporate the company’s latest technological innovations. For instance, the 11.5-ounce men’s and women’s mid-top style features a flexible, patent-pending DiamondFLX outsole, a new lacing system and an inner Dynamic Fit sleeve for forefoot lockdown, and a Max Air heel. High-top and low-top versions of the $90 shoe are expected to drop at sporting goods and athletic stores later this year, along with limited-edition versions of the shoe in a variety of colorways and material makeups.

Run Like a Girl
Herzogenaurach, Germany-based Adidas is giving women some attention with its new AdiZero Aegis, a women’s-specific stability running shoe. The new trainer features the brand’s new ForMotion technology, a panel of stretch material over the midfoot of the shoe that supports the foot during running while reducing torsion stiffness. A women’s-specific last adds flexibility in the forefoot with specially positioned flex grooves, while the company’s Adiprene cushioning aids propulsion. The $110 style will hit running channels, Adidas stores and other accounts for fall.

Race Day
Fila is heading to the races with its new Honda Racing shoe line. The Sparks, Md.-based brand, licensee of the Honda Racing name, will bring a line of driving shoes to market next month, targeting chain stores and independents nationwide. Available in low-cut and mid-cut versions, the shoes feature injected midsoles, solid rubber outsoles and ballistic mesh uppers with synthetic overlays. (The mid-cut style features a hook-and-loop strap for extra support.) Retailing for $65 for the low version and $70 for the high, the shoes will deliver July 15.

Hey, Bulldog
Wes Humpston is the latest to throw his hat in the skate ring with the back-to-school launch of a men’s-only skate line called Bulldogs Art. The line features one low-top style in three colorways, showcasing Humpston’s artwork in embroidery and printing — which also shows up on the shoes’ collectible boxes. The $89-to-$120 shoes are available at Bulldogskate.com and are targeted to skate shops.

Hoop Dreams
Atlanta-based women’s brand Nfinity — best known for its cheerleading shoes — is going from the sidelines to the court this fall. It will launch a women’s-specific basketball model endorsed by Tully Bevilaqua of the WNBA’s Indiana Fever. Bevilaqua will wear the shoe on-court and also will serve as the face of the brand. The lightweight $119 style provides ankle support, and the company’s BioniQ technology helps address additional strain on the ACL, which women athletes are prone to injuring. The style will deliver Aug. 1 to select retailers, but a limited size run is currently available at Athenasattic.com.


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