Sisters Doing It for Themselves

NEW YORK — Nike is putting the focus back on women in the gym with the Sister Series, a new collection of women’s-only training shoes that hit retail this week.
Launching this Friday, the five styles in the Nike Sister Series debut the Beaverton, Ore.-based athletic giant’s latest outsole technology, DiamondFLX. The shoes, all of which are intended for the multidirectional forces of cross-training and gym classes, also incorporate some of the brand’s most popular features, including Flywire and Nike+, the iPod-compatible tracking system.
Common to all five styles is DiamondFLX, an outsole that takes its roots in the brand’s Nike Free product. Highly flexible and grooved to be able to support the foot forward, backwards and laterally, the low-profile sole seeks to emulate a barefoot-like training experience to help strengthen the foot.
Other shoes in the collection — which comprises the Zoom Sister One+, Shox Zipster+, Zoom Bold Sister Mid+, Zoom Quick Sister+ and Nike Air Essential Sister+ styles — use the company’s Zoom and Air cushioning technology, the lightweight Flywire upper material (which made its debut at the Olympic games this summer in Beijing). All five styles are Nike+-enabled. The tracking technology, which was developed for the brand’s running business, will allow users to track their sessions in the gym or in training.

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