NEW YORK — Puma announced on Monday that through a multiyear partnership with Women’s Professional Soccer, the company is now an official founding partner of the organization.
Additionally, Puma has become an official sponsor or all WPS franchises. Beginning in April 2009, Puma will be the official supplier of all athlete sport and lifestyle footwear, apparel, and equipment at WPS performances, as well as off-the-field appearances and events. Under the terms of the agreement, Puma will also become an official licensee of the WPS for items including sport lifestyle apparel, footwear and accessories.
This isn’t the first time Puma has aligned itself with women’s soccer. In years past, the brand has had long-term partnerships with Marta da Silva of Brazil, a two-time FIFA World Player of the Year, and Leslie Osborne, a professional player who will be competing in the Bay Area for WPS.
“Puma has built up a strong momentum in women’s soccer over the past 10 years collaborating closely with pioneering partners that have redefined the game on a global and local stage,” Puma CEO and Chairman Jochen Zeitz said in a statement released Monday. “The WPS partnership provides Puma with a perfect platform to reinforce the brand’s positioning as the most desirable sport lifestyle brand in the world, as well as underline our continued commitment to women’s sports.”
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Both parties have agreed to cross-promotional marketing efforts that will appear in national print, television and online media.
“To have Puma, the world’s leading sport lifestyle brand, as a founding partner in Women’s Professional Soccer is a great endorsement for our league,” said Commissioner Tonya Antonucci in the statement. “We are proud to have Puma’s commitment to support, supply and grow the league and we recognize the creative, stylish and unique ways Puma will promote WPS and women’s soccer on the whole.”