Puma Partners with Dobodex on Socks, Sportswear

NEW YORK — Puma announced Monday that it will extend its long-term licensing agreement with Dutch company Dobotex, the manufacturer of Puma brand socks since 1997. The new international agreement will go into effect on Jan. 1, 2009, but will exclude the U.S.

The Herzogenaurach, Germany-based company also announced it will not renew its licensing contract with Schiesser Lifestyle for Puma bodywear at year’s end, but instead will sign with Dobodex to produce the line. The first collection produced by the company will hit Puma retail stores for spring ’09; the wholesale relaunch will be timed for fall ’09.

“Dobodex is a true product expert and well-respected company in its field of activity, and we are very excited to extend the licensing agreement in geographical spread and product development,” Jochen Zeitz, chairman and CEO of Puma, said in a release.

“We are very pleased with the extension of our long-term licensing agreement with Puma,” said Dobodex Managing Director Jeroen van Dooren. “We are looking forward to continuing our extremely successful cooperation with such a strong brand.”

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