New Balance, DDC Lab Team Up for Sneaker

NEW YORK — New Balance Athletic Shoe Inc., based in Boston, and DDC Lab have teamed up for their first co-branded sneaker.

Set for exclusive distribution in DDC Lab’s New York store starting today, only 60 pairs of the limited-edition shoe have been produced.

The unisex High Visibility 420 Classic style retails for $498. It features a highly reflective material that incorporates crushed glass and comes packaged in a specially designed dust bag that is numbered and signed.

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