Established Brands Snags Swiss Army License

LOS ANGELES — Established Brands International announced Monday that it had acquired the exclusive worldwide license to Wenger, maker of the Genuine Swiss Army Knife footwear brand.

Under the terms of the license, Established Brands will oversee all aspects of product design and development, manufacturing, marketing and distribution. The shoes are expected to debut in August during the Outdoor Retailer trade show in Salt Lake City.

“The Wenger brand, with its SwissGear sub-brand, is extraordinary in that it crosses almost all socio-economic and lifestyle lines and resonates with people in virtually every market around the world,” Established brands co-founder and COO Tom Seavey said in a press release. “The famous Wenger cross logo delivers a promise that everyone can feel good about, whether it’s an outdoor enthusiast buying our boots for a serious backcountry adventure, high school students buying their first pair of hiking boots or a fashion-conscious consumer enjoying our unique crossover collection.”

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