Aldo Fights AIDS with Bracelets

NEW YORK — Footwear and accessories firm Aldo will offer “Love for Life” bracelets throughout September as part of its Aldo Fights AIDS initiative. All proceeds from the $5 bracelets will go to YouthAIDS, an HIV/AIDS education and prevention program.

The bracelets were designed by children of the Rebero Orphan Center of Rwanda, which cares for children who have lost one or both parents in the Rwandan genocide or to AIDS. Available at all Aldo stores, as well as online at, the bracelets come in both gold and silver tones for women and in basic rubber for men.

“We believe that it is everyone’s ethical responsibility to get involved and make a difference,” said Aldo Bensadoun, founder and CEO of Aldo, in a Thursday statement.

Bensadoun said Aldo has been committed to the fight against AIDS since the mid-1980s. In 2005, the company launched the Aldo Fights AIDS public awareness campaign. Since then, more than $3 million has been raised for the cause.

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