The NBA star paid tribute to Obama during the Golden State Warriors game against the Cleveland Cavaliers on Martin Luther King Jr. Day.
The digital-centered effort also asks its consumers to wonder what they would write.
New styles for men and women will drop on Thursday.
According to the employees, a 28-year-old man would visit the store on a near-daily basis, repeatedly asking to try on the same sneakers.
The basketball great presented the Nike chief with the NRF Foundation’s Visionary award on Sunday in New York.
The personalized baby-product retailer was inspired by NikeID’s customization platform.
The budding mogul has more ventures on her radar.