The charismatic football star now has the ultimate pre-game anthem.
Industry insiders weigh in on if the looks of the NFL’s flashiest players resonate with today’s consumer.
Adidas unveiled official images on Twitter.
The linebacker has more than 800 pairs of shoes.
West isn’t a pro football player, yet his celebrated shoes are starting to appear on the gridiron.
The Super Bowl MVP is a fan of Christian Louboutin and Adidas sneakers.
The clip will air during the first official game of the NFL regular season.