Jason Brooks is the president of U.S. wholesale for the Ohio-based company.
Shares for Rocky Brands were in the red in extended hours trading following a Q2 sales and profit miss.
Rocky Boots is stepping out of its comfort zone for fall by releasing a series of lifestyle looks with Poler Outdoor Stuff.
Rocky Brands’ Q4 net sales decreased 17.3 percent, to $65.3 million, while profit shrank 69 percent year-over-year, to $1.4 million.
Rocky has been tapped to provide temperate-weather combat boots for troops.
Profit declined 42 percent, to $1.8 million, from the same period last year, when earnings were $3.1 million.
Rocky Brands will offer soft-toe, safety-toe and insulated versions of the new regulation-compliant Coyote Brown S2V boots.