The brand will have more young consumer eyes on it this fall, thanks to the Brooklyn, N.Y.-based rapper.
The late high-flying basketball star switched sneakers during a 1982 playoff game while having an endorsement deal with Nike.
The new collection is inspired by archival Pony sneaker looks, updated in modern colors and luxe materials.
CEO Neil Cole said sports had been a fast-growing area of the firm’s portfolio.
What’s more New York than the high-top? A new collaboration between Big Apple brands DKNY and Pony certainly cements its homegrown roots. The unisex white-on-white nappa leather sneaker is even imprinted with “Product of New York” on the tongue. Not to mention, the throwback kicks have model ambassador and #sneakerhead Cara Delevingne written all over them. Donna K