Terms of the deal have not been disclosed.
It’s unclear how much of the company the owners are willing to give up, according to sources.
The presence of the retailer will contribute towards the Mayor of London’s plan to create a “Fashion Cluster” in the area.
People exposed to editorial content look at twice as many pages, have a better conversion rate and higher basket value, the retailer said.
Having recently launched a French site, two further international openings are planned each year, said CEO, Jerome Ulrich.