Industry experts weigh in on why the NBA All-Star is Nike’s greatest athlete asset.
With people still in shock over the cash James is raking in with Nike, we look back at his best shoe moments from this past season.
The latest sneaker will be “explosive,” with new materials and tech upgrades mirroring James’ style of play.
To celebrate James’ birthday, Footwear News took a look back at his signature shoe colorways worn throughout the season.
The shoe pays homage to James’ love of scary movies.
In a GQ interview, LeBron James sent a message to NBA players.