Stars are adding Yeezy Season 2 heels and boots to their summer wardrobes.
West attended The Art of Giving Love Ball in Paris along with Paris Hilton, Natalia Vodianova and Olivia Palermo.
The move, which was announced just a day after Nike reported lackluster earnings, comes as momentum continues for Adidas as a whole.
The reality star had on the chunky clear heels from his Season 2 line.
The DJ was all smiles while out and about in Los Angeles on Thursday afternoon wearing Yeezy Boost 350s in the Moonrock colorway.
The family took North on a trip to Disneyland on Wednesday for her birthday.
“I said yes right away because I’ve always wanted to model at Madison Square Garden,” she said.
The three-year-old already has a very enviable collection of sneakers.