The brand’s new muse is the young entrepreneur.
The musicians will design their own signature shoe collection.
K-Swiss’ president also explained to FN what traits define today’s young, sophisticated consumer.
And here’s where you could buy the shoes.
The iconic tennis brand is expanding beyond the court with a lifestyle collection suitable for client meetings and investor pitches.
Outdoor brands are supporting a range of sport-to-social activities.
The label added the Midas touch to its classic tennis court style.
Christophe Mortemousque, who joined the Palladium team in 1997, will assume the role.