Nike is paying homage to the the man they call the “world’s best player.”
The brand is partnering with EA Sports for shoes that feature pixelated 16-bit graphics along with high-definition renderings from the video game.
The award is given by FIFA to the best male player in the previous year.
What was supposed to be a celebration of the world’s most popular sport is turning into a conversation about something quite different.
Nike’s sponsorship of the Brazilian national soccer team in the 1990s has been put under the spotlight.
The Germany-based brand said it will continue to support soccer and soccer players, but it expects transparency and honesty from those it works with.
Five players from the team designed their own cleats and will debut them during their Mother’s Day matchup with Ireland.