First there was Cassius Clay. Then Lew Alcindor. Now Quiksilver aims to follow a similar path where new names lead to greatness.
Featuring four styles for men, women and kids that incorporate pop art-like designs.
The skateboarding star curated a collection of footwear and companion apparel.
The skate and surf brand plans to return to the marketing waters with a campaign focused on current and future surfing legends.
The owner of DC Shoes and Roxy is expected to reduce debt by more than $600 million.
The video of Maddison riding a dirt bike on a giant wave was an instant viral hit. Now, DC Shoes is revealing how he did it.