He will remain president and chief creative officer until March 31, 2018, when he will step down from the board.
Underlying revenue in the six months to Sept. 30 fell 4 percent.
Christopher Bailey announced the new strategy for growth as the company unveiled eroding revenue and profit growth.
Say goodbye to Burberry Prorsum, London and Brit — the company is melding them into a single Burberry label.
A closer look at the key footwear styles that swept the London runway, from abstract patchwork on over-the-knee boots to low-vamp fringy bootines.