How to get the futuristic look at a fraction of the price.
Ads were said to cost up to $2.5 million for a 30-second spot, but Nike didn’t spend a dime.
The sneaker’s release raised $6.75 million for the Michael J. Fox Foundation for Parkinson’s Research.
See the heartwarming unboxing here.
The shoes include references to Mattel’s Hover Board and the DeLorean car featured in the film.
On Monday, Nike notified the winners of the self-lacing shoe.
Here are a few people who nabbed a pair of the “Back to the Future II” shoes.
The bidding is heating up.
The tech enthusiast already had a chance to spend some time with the self-lacing Nike Mag.
There were sketches, movie throwbacks, and there was even a post from Fabolous.