A pair of the self-lacing shoes went up for sale through the Heritage Auction House this week.
Ads were said to cost up to $2.5 million for a 30-second spot, but Nike didn’t spend a dime.
The sneaker’s release raised $6.75 million for the Michael J. Fox Foundation for Parkinson’s Research.
On Monday, Nike notified the winners of the self-lacing shoe.
Here are a few people who nabbed a pair of the “Back to the Future II” shoes.
The bidding is heating up.
And there’s more than 89 pairs of these.
Celebrities have long been the leading footwear-and-apparel influencers — and technology doesn’t seem to be much different.
There were sketches, movie throwbacks, and there was even a post from Fabolous.
These 2011 shoes upped the bar for technology.